40% off any single full priced item on select Wednesdays and Thursdays in December? Well, thanks, Gap. No, really. I know that sounded sarcastic, but it was in no way meant to sound as such. And for this generous offer, I am actually going to decide to not take mass transit one day this week and drive, just so I can pop into the local Gap locale on the right day to take advantage of such savings.
I was handed the ‘book of savings’ when I stumbled upon the Birdseye sweater I had been, well, (birds)eying for a bit. Sweet deals. So, yeah, I made a point of checking out the supply that coming Weds. I came across a herringbone blazer but not in my size. “Got this in a small?” “I’ll check….. Nope. Closest one is in Loveland (50 miles north of Denver). It’ll be this price, plus the 40% off and $6 shipping on top.” “Naw, I’m good.” Damn. But wait…is this a blessing in disguise?
Let’s look at this logically. What is a sale? It’s when a store marks down items to push more product and attract more customers. Did I need that blazer? Actually, kind of. I need a good blazer. But when I found out they were out of my size in store, did I need anything else that I browsed? No. And in my browsing and trying on, I realized that. I realized too that this was a very grown-up decisions. I wasn’t at the mercy of this 40% off deal any longer. Yeah, snagging a $60 vest for a fraction of that is a good deal, but I didn’t need it. I wanted it. Need vs. want is a fine line. And it’s a line I can now see clearly.
F*ck a sale.